July is a tough month for Facebook. Several major corporations have boycotted the social media website/election meddler in response to hate groups being able to freely spread their repulsive rhetoric with little to no repercussions, including posts from the current US president. It seems that in response to this, Facebook has adjusted yet again to bypass my AdBlock extension as I am seeing more sponsored posts for half-assed law firms advertising services for victims of sexual assault while in the Boy Scouts or for victims of Zantac side-effects. That’s pretty much every unwanted ad wedged between my friends’ posts.
Just in one scroll, I had over a dozen ads for assault victims while a scout. I was never a scout. Your algorithm and data harvesting sucks!
I started reporting these adverts as most are scams to begin with, especially those promoted by pages with such elegant names as “Ukdfg,” “Boudreaux's Butt Paste” or “Wgjdfghgjfgh” (yes, these are all real):
That is when I noticed yet another significant change to Facebook’s layout. For the past few weeks, a new tab has emerged under the “Explore” option: Lift Black Voices. This was in response to worldwide protests against systemic racism, especially in policing, after the murder of George Floyd. The tab will provide the user with news and groups for reform as well as links to Black artists, authors, speakers, musicians, etc. to help end the whitewashing. For the last several weeks since this emerged, it was at the top of the “Explore” menu. Today, it’s at the very bottom and hidden from view:
Oh, look at that! Just as Facebook is trying to defend itself amidst a boycott that resulted from Facebook itself amplifying the voices of racists and white nationalist groups, it decides that now is also the best time to actively hide the Lift Black Voices tab! I guess you really didn’t care about racial justice and equality after all, and just added that to be “cool” during the early stages of the protests.
Nothing says “we’re not racist” like continuing to promote white supremacist activity on your platform while hiding resources that promote equal rights for every human being! What an absolute load of wank! Facebook will give a Grand Dragon of the KKK full advertising accessibility, but hide one tab that contains news regarding police reform or that promotes Black artists, entertainers, teachers, etc.
I’ve saved this picture for nearly a year and I think that given all of this, Mark Zuckerberg deserves the full dose: